psychology

 

Northern German Radio (NDR) reported in April that Germany's largest savings bank, Hamburg-based HaSpa, had been using psychological profiling software since 2007 to divide their clients into different classifications, in order to help its salespeople sell them more "products", such as insurance or stocks.

 

HaSpa said its use of the software, called Sensus, was actually in the "best interests" of its customers, because it allowed the bank to tailor its sales pitches to their individual needs. But in response to the uproar that resulted when its profile-driven sales tactics were revealed to the public, HaSpa said it had discontinued the practice.